RAC extends relationship

RAC extends relationship with Keychoice to launch specialist products

The RAC are pleased to announce the extension of its long-term relationship with Keychoice, the insurance distribution business owned by SSP, for a further five years. This will see the RAC continue as its exclusive breakdown partner until early 2024.

RAC extends relationship with Keychoice

The journey so far

Since launching in 2016 policy volumes for car, bike and van breakdown have grown significantly with over 30,000 policies sold and 200 keychoice members signed up to sell the products.

Feedback from the Keychoice community has been extremely positive. Not only does the RAC brand reputation give their customers and staff the confidence in add-on products, our dedicated patrol network has provided exceptional service for 120 years. The exclusive deal with Keychoice offers access to discounted net-rated products via a fully integrated Keychoice scheme through SSP’s broker systems.

New Products Launch

Following the success of RAC Car, Van and Bike, we are broadening our product portfolio through the introduction of five specialist breakdown products, as well as RAC motor legal expenses insurance and RAC top-up loss insurance.

The new deal underlines the RAC’s commitment to nurturing longstanding partnerships with market-leading brands, and the development of additional products through these partners to drive further benefit and value to its members.

Shortly brokers who are Keychoice members will be able to offer cover for taxi, motorhome, minibus, courier vehicle and taxi minibus breakdowns.

With RAC top-up loss insurance, in the event a customer’s vehicle is written off, our product will pay the customer an extra 25% of their insurer’s settlement figure on top of the insurer pay out amount. Helping to ‘top-up’ any shortfall in price paid for the vehicle versus market value. This is particularly pertinent for self-employed individuals, for whom their vehicle is their business.

Ron Atkinson, Distribution Director at SSP said: 
“I’m delighted to have extended our partnership with the RAC, which is testament to the strong relationship we’ve already built up.

“Keychoice members are set to have access to a total of ten products from a leading brand with an excellent reputation and customer service, and we have a number of other ancillary products in the pipeline. As a result, brokers will have the flexibility and functionality to keep their customers on the road, both for pleasure and business.”

Richard Fuller, Head of Partnerships at the RAC said:
“SSP is a trusted strategic partner, it’s great to be able to announce a new long-term arrangement with its Keychoice distribution business. Keychoice enables us to connect with hundreds of high street brokers at once, all of whom can offer their customers more tailored motor cover. My team and I look forward to working with Keychoice, to develop in partnership, innovative new products that continue to deliver value to Keychoice brokers and their customers.”

Sign Up

If you haven’t already taken advantage of the Keychoice breakdown products, you can gain access by visiting www.rac.co.uk/keychoice