Your independent route to profitable growth

Keychoice is a unique insurance distribution group owned by SSP. We have been offering enhanced trading solutions since 1994, to help brokers grow and develop business.

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Over 400
broker members

Operating for over
25 years

Our members control over
£1.7bn GWP

SSP and Keychoice partner with QOMPLX:UNDERWRITING to provide members with access to cyber cover

SSP and Keychoice launch three new products with NIG

Keychoice renews partnership with Close Brothers Premium Finance

Partnering with leading insurers, brokers and service providers since 1994

Keychoice partners

Become a better broker with Keychoice

Make the most of your SSP system by taking advantage of Keychoice — joining over 400 independent broker members controlling in excess of £1.7bn GWP. Your business is more powerful as part of a collective, reaping rewards like exclusive and competitive products as well as enhanced services.

Competitive Products

We have a select panel of top UK insurers, offering enhanced products and services. We give you access to a range of personal and commercial products, from home, car and breakdown, to travel — from best-in-class partners, like RAC and AXA.

Enhanced Services

It’s not easy being a broker. We know that developing your team helps to provide your customers with the service that they expect. What’s more, insurance regulation is constantly changing, and it’s essential to maintain compliance. As a Keychoice member, you get access to service providers that help keep your business running as it should.

What we offer

“Keychoice has been an invaluable partner over the years, the schemes provided to ourselves have been at the forefront of the broking market and have reinforced our position in the marketplace”

“Keychoice offers us good support with discounted premiums but without the pressure of hard sell.”

Expand your portfolio with competitive products from top insurers with enhanced commission. Skill-up your team and stay compliant through enhanced services from our suppliers — join us today.

Join keychoice

A distribution and marketing solution that gets you results

Keychoice is an exclusive distribution business that gives you access to profitable trading. We’ve over 400 independent broker members controlling in excess of £1.7bn GWP and bring you the strength and capability of the SSP broker customer base; In fact, 65% of SSP’s commercial lines business is generated through Keychoice brokers.