An independent route to profitable growth

Keychoice is a unique insurance distribution group owned by SSP. We have been offering enhanced trading solutions since 1994, to help brokers grow and develop business.

As an independent broker with specialist local knowledge and expertise your business is attractive. Keychoice brings you together as a collective group, harnessing your power and influence and rewarding you with enhanced products and services.

As an insurer Keychoice offers you an intelligent trading solution providing distribution access to over 500 independent broker members controlling in excess of £1.7bn GWP.

Meet the team

We’re a dedicated team of distribution experts focussed on making Keychoice work for you. We understand the challenges you face, and use our experience to create solutions that deliver value for you.

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The Keychoice team


Adrian Coupland

Adrian Coupland

Customer and Marketing Managing Director

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Ron Atkinson

Ron Atkinson

Distribution Director

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Claire Faulding

Claire Faulding

Head of Programmes

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Richard Myers

Richard Myers

Relationship Manager

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Graham Walker

Graham Walker

Commercial Lines Relationship Manager

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Adam Egginton

Adam Egginton

Business Development Specialist

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Dan Watson

Dan Watson

Business Development Specialist

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Keychoice Broker Forum

The broker forum is a collaborative team of Keychoice members that helps steer our direction. Providing input and giving feedback regularly, keeps us focussed. By representing the views of the wider membership and acting as an ambassador on behalf of the Keychoice community, members stay at the heart of what we do.

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A message from the Keychoice Broker Forum Chairman

“As Chairman of the broker forum my objective is to help Keychoice focus on the things that matter to brokers like me. As a group we want to support the Keychoice management team shape a proposition that delivers greater efficiencies, products and services to the broker community.

“Having been a part of the broker forum for a number of years it was very gratifying to hear the recent positive comments from members regarding the new Keychoice management team; Transparent, Informative and Honest were some of the comments expressed.”

David Nicholson, Chairman

What members of the Broker Forum are saying about Keychoice?

“…during my investigations into other network opportunities there was not one that could improve on the proposition provided by Keychoice for personal lines.”

Peter Smits, MD, Ashbourne Insurance

“The direction and drive being put behind the new ideas certainly bodes well for the future development of Keychoice and I am looking forward to being involved as part of the user group”

Allan Colquhoun, Park Place Insurance Limited

Join the Keychoice Broker Forum

If you're interested in joining the Broker Forum please contact us at info@keychoice.com